McGregor Design
Creative Studio & Direction
Crafting cinematic visual systems, brand identities, and narrative-driven experiences.
Sixteen years of creative execution across design, photography, and film have shaped a disciplined approach: clarity over noise, systems over trends, precision over excess. Every project is built to resonate — visually, strategically, and emotionally.
Art Direction
Elevating brands through strategic visual narratives and minimal design.
Photo
Capturing the essence of human stories through light and texture.
Video Direction
Directing cinematic movements that define brand identity and emotional resonance.
Storytelling
Crafting written and digital narratives that connect deeply with modern audiences.
STORYTELLING
CHOPO CHOPO
Dive into the Deep with Chopo Chopo!
Join Chopo Chopo, the curious and kind giant of the deep blue sea, as he embarks on thrilling adventures beneath the waves! With his twinkling eyes and glowing spots, Chopo Chopo explores shipwrecks, coral reefs, and hidden caves, always on the lookout for ancient treasures and new friends.
In this tale, "The Lost Pearl," Chopo Chopo teams up with a shy seahorse named Coral and a mischievous jellyfish named Sparkle to uncover the legendary Pearl of Atlantis. Along the way, they solve riddles, share stories, and discover the true meaning of friendship.
Perfect for young readers aged 3 to 7, this heartwarming story is filled with playful rhymes and enchanting illustrations that will spark their imagination and love for the ocean.
Gather your little ones and dive into an underwater world of adventure with Chopo Chopo!
DESIGN
Design, procurement, material selection, art direction.
Your ONE Stop SHOP.
Farm Boy Outdoor Signage
Procured and standardized interior signage, art direction, design, material selection, tendering and execution across 24 new stores.
Neat & Spotless Cleaning - Branding
Branding of Ottawa's Neat & Spotless - a local residential and commercial cleaning service.
- Branding
- Art Direction
- Photography
- Social Media Mockups
- Colateral design (business cards, uniforms and merch)
PRO Luxe Garage Organizer - Web Design
Web design and Marketing consulting for Pro Luxe Garage Organizer. Ottawa's best place to get your Garage re designed and organized, along with new modular tech.
Branding since 2007
Branding since 2007, adapting according to client's branding needs always directed to the target audience!